With the present downturn in the UK economy it is even more crucial as a business that your prospective clients are finding you first online before they find your competition. We offer affordable end to end SEO consultancy services and solutions in the UK.
Get your FREE NO OBLIGATION SEO HEALTCHECK ONLINE NOW!
Call us now on 020 7193 4337 and speak to an Organic SEO consultant in the UK for a free assessment of your business Search Engine Optimisation needs or email an SEO consultant in the UK outlining your requirements and we will call you back for a free consultation within 24hrs. Alternatively, see how competitive your website is, it's current status and where it can be improved by getting your FREE Organic SEO Healthcheck.
Visit our affordable SEO Consultancy Services and SEO Packages
Hatch is an internet marketing consultancy that specialises in providing SEO consultancy services and affordable SEO packages. We have been providing organic SEO consulting services in London and the UK for over 10 years. We have promoted websites for a large number of companies during these years and our clients occupy excellent positions within the Search Engine Results Pages (SERPs).
We forge strong relationships with our organic SEO clients who come from various industry sectors and range from larger companies to small-to-medium sized (SME's) businesses.
Take a closer look at our SEO DIY KIT and our SEO Copywriting Service
With a strong focus on SEO strategy we aim to meet your individual business needs by firstly clearly defining your objectives and then through analysing the online business environment related to your market sector in terms of your competition and your target audience we will define and execute the Search Engine Optimisation strategy for your business that meets your budget requirements and your expectations in full. Take a closer look at our range of Affordable SEO Consultancy Services to see which one might suit you best.
Everything we do is completely transparent and we will not use underhanded techniques for 'quick wins' that will ultimately put you at risk of having your website banned by Google. We also provide you with the necessary measurement and analytical reports to make informed choices and to calculate a return on any investment you make with us.
Our Approach to Organic SEO in the UK:
- Always 100% Ethical
- Methodical and analytical approach
- Measurable results within your 2nd month
Our range of Oraganic SEO Services includes:
- Organic SEO Strategy and Implementation
- SEO Consultancy Services
- Affordable SEO Services - For Small Businesses
- SEO Copwriting Service London
- Online Reputation Management
SEARCH ENGINE OPTIMISATION
A basic introduction and guide to search engine optimisation which explains the key features and importance of SEO and its relationship to search engine marketing (SEM).
A harsh reality is that your website is virtually useless if it does not attract visitors, whether you solely provide information or you are seeking potential buyers ,customers or clients.
Only companies or organisations with very well known brand names or extensive marketing campaigns can rely on people accessing the site by directly keying in the correct URL (eg. yourcompanyname.com). You are very reliant on your marketing efforts attracting traffic to your site, for example, by including your web address on all stationery, leaflets and advertising.
Search engine optimisation (SEO) is part of search engine marketing (SEM). Some people use these terms interchangeably. The minor difference between SEO and SEM is that SEM also involves PPC (pay per click) or advertised listings on the search engines. SEO and SEM are part of website optimisation, the activity concerned with the overall development of the website for business or community information purposes.
Many people find product or service information by entering "key word" phrases into search engines such as Google, Yahoo! or MSN. Some key words are very competitive and/or common, with hundreds or thousands of potential "matches" being found by the search engine. To be "selected", you have to provide brief information which encourages the searcher to "click through" to your site.
There are three important steps for search engine success. Firstly,the search engine must know of your site. You have to be "listed" by the search engine - the search engine must have found and "spidered" your site, which means it has been indexed and categorised.
Secondly, most people using the search engines only look at the first or second SERP (Search Engine Results Page). Unless they change the default setting (I use 50 results per page on Google) that means a maximum of 20 links. To be selected by the enquirer, potential customer, client, etc., your listing has to be in the top 10 or top 20 of each of the major search engines' listing for the relevant "key word" phrase.
Google, the search engine market leader, uses a technology named "PageRank". SERP ranking is improved if high ranking sites link to your page/s. A high PageRank is normally based on the quality of the content which has attracted other websites to link to them. A method of improving PageRank involves link exchanges, where you agree to list a site in exchange for them listing yours. Both sites then potentially benefit.
The third success step relates to the quality of the actual search engine listing. The "snippet" of information displayed should be easy to read, "complete" and relevant to the searcher's need.
You increase your chance of being indexed, and therefore coming up with a high ranking in searches, if you follow some important rules.
SEO is about maximising your searchengine positioning. You can Do It Yourself (DIY) or engage a search engine consultant to do the work for you. In between, you can be trained do do itself, but with consultant assistance available if required.
Why Have Optimised Content?
Ever since the beginning of the web search-engines dominated Internet, the importance of keywords and key phrases has remained undiminished.
Although PPC and other technologies have tried to take precedence over them, they have remained the tool of the masses to get found on search engines. Millions of searches are conducted every month using Google, Yahoo!, MSN and other mediums. Those who can pay, bid for positions and clicks. Those who cannot, or don't want to, optimise their websites for the relevant keywords.
Optimised content is rapidly gaining prominence throughout the world. It is written in such a manner that it is liked both by the readers and the search engine robots. The content is woven in such a manner that keywords and key phrases are repeated again and again without sounding repetitive or nonsensical.
But why write such content? Especially why should it be important to those webmasters who can pay for every click or who can bid for ranking? There are a few good reasons why your website needs optimised content.
Optimised content helps you focus
When you try to write your web page content both for search engines and for humans, you work hard to focus on the relevant subject. If you get 10000 visitors everyday and no sale takes place or they don't stay over 30 seconds, then, although you have made maybe the search engines happy, your website is making no sense to the visitors. On the other hand, if you have remarkable copy but don't have enough keywords to attract the search engine robots, then you might not be covering the subject in the right manner and people looking for that particular keyword may not find you. In this case not even pay-per-click will work. So if you write both for search engines and for humans, there is a better chance you will write optimised content.
Optimised content helps you organise
Optimised content not only helps you focus, it also helps you organize your web pages in a better way. Ideally, a single web page should be optimised for not more than three words and key phrases. This way, you don't try to put all the eggs in the same basket. If you restrict yourself to just a few keywords, you can write more about them without making your reader scroll down a lot.
Optimisation helps you fine tune your page source
Relevant content of your web pages should be accessible to search engine robots as soon as possible when they are trying to "crawl" your website. When you optimise your web page, you should also get rid of the unwanted junk code such as formatting tags and fancy, good-for-nothing JavaScripts. For formatting your web pages, use external style sheets as much as possible. Put all your JavaScripts in another file and call the script from there, and if possible, insert the script at the end of the page rather than in the beginning of your page.
If you optimise the source of your web page properly, you can reduce its size by more than 40%-60%.
A basic introduction and guide to search engine optimisation which explains the key features and importance of SEO and its relationship to search engine marketing (SEM).
A harsh reality is that your website is virtually useless if it does not attract visitors, whether you solely provide information or you are seeking potential buyers ,customers or clients.
Only companies or organisations with very well known brand names or extensive marketing campaigns can rely on people accessing the site by directly keying in the correct URL (eg. yourcompanyname.com). You are very reliant on your marketing efforts attracting traffic to your site, for example, by including your web address on all stationery, leaflets and advertising.
Search engine optimisation (SEO) is part of search engine marketing (SEM). Some people use these terms interchangeably. The minor difference between SEO and SEM is that SEM also involves PPC (pay per click) or advertised listings on the search engines. SEO and SEM are part of website optimisation, the activity concerned with the overall development of the website for business or community information purposes.
Many people find product or service information by entering "key word" phrases into search engines such as Google, Yahoo! or MSN. Some key words are very competitive and/or common, with hundreds or thousands of potential "matches" being found by the search engine. To be "selected", you have to provide brief information which encourages the searcher to "click through" to your site.
There are three important steps for search engine success. Firstly,the search engine must know of your site. You have to be "listed" by the search engine - the search engine must have found and "spidered" your site, which means it has been indexed and categorised.
Secondly, most people using the search engines only look at the first or second SERP (Search Engine Results Page). Unless they change the default setting (I use 50 results per page on Google) that means a maximum of 20 links. To be selected by the enquirer, potential customer, client, etc., your listing has to be in the top 10 or top 20 of each of the major search engines' listing for the relevant "key word" phrase.
Google, the search engine market leader, uses a technology named "PageRank". SERP ranking is improved if high ranking sites link to your page/s. A high PageRank is normally based on the quality of the content which has attracted other websites to link to them. A method of improving PageRank involves link exchanges, where you agree to list a site in exchange for them listing yours. Both sites then potentially benefit.
The third success step relates to the quality of the actual search engine listing. The "snippet" of information displayed should be easy to read, "complete" and relevant to the searcher's need.
You increase your chance of being indexed, and therefore coming up with a high ranking in searches, if you follow some important rules.
SEO is about maximising your searchengine positioning. You can Do It Yourself (DIY) or engage a search engine consultant to do the work for you. In between, you can be trained do do itself, but with consultant assistance available if required.
Why Have Optimised Content?
Ever since the beginning of the web search-engines dominated Internet, the importance of keywords and key phrases has remained undiminished.
Although PPC and other technologies have tried to take precedence over them, they have remained the tool of the masses to get found on search engines. Millions of searches are conducted every month using Google, Yahoo!, MSN and other mediums. Those who can pay, bid for positions and clicks. Those who cannot, or don't want to, optimise their websites for the relevant keywords.
Optimised content is rapidly gaining prominence throughout the world. It is written in such a manner that it is liked both by the readers and the search engine robots. The content is woven in such a manner that keywords and key phrases are repeated again and again without sounding repetitive or nonsensical.
But why write such content? Especially why should it be important to those webmasters who can pay for every click or who can bid for ranking? There are a few good reasons why your website needs optimised content.
Optimised content helps you focus
When you try to write your web page content both for search engines and for humans, you work hard to focus on the relevant subject. If you get 10000 visitors everyday and no sale takes place or they don't stay over 30 seconds, then, although you have made maybe the search engines happy, your website is making no sense to the visitors. On the other hand, if you have remarkable copy but don't have enough keywords to attract the search engine robots, then you might not be covering the subject in the right manner and people looking for that particular keyword may not find you. In this case not even pay-per-click will work. So if you write both for search engines and for humans, there is a better chance you will write optimised content.
Optimised content helps you organise
Optimised content not only helps you focus, it also helps you organize your web pages in a better way. Ideally, a single web page should be optimised for not more than three words and key phrases. This way, you don't try to put all the eggs in the same basket. If you restrict yourself to just a few keywords, you can write more about them without making your reader scroll down a lot.
Optimisation helps you fine tune your page source
Relevant content of your web pages should be accessible to search engine robots as soon as possible when they are trying to "crawl" your website. When you optimise your web page, you should also get rid of the unwanted junk code such as formatting tags and fancy, good-for-nothing JavaScripts. For formatting your web pages, use external style sheets as much as possible. Put all your JavaScripts in another file and call the script from there, and if possible, insert the script at the end of the page rather than in the beginning of your page.
If you optimise the source of your web page properly, you can reduce its size by more than 40%-60%.
